What We Do

Green-Ideas is a San Francisco certified LBE (Local Business Enterprise) design, technology & communications firm with offices in San Francisco, CA and Boise, ID. We specialize in designing new models for holistic change with a focus on the human interaction with the environment. Since 2007, we have developed highly successful programs, tools and campaigns for governments, businesses and NGOs.

We are experts in collaborative design and social behavior change, known for wide-reaching initiatives like the Bay Area’s Bring Your Own Bag campaign and technology such as The Urban Forest Map. As sustainability practitioners with deep knowledge in technological solutions, we work to: 1) Identify leverage points for change, 2) Design new tools, programs and systems that engage those leverage points, 3) Deploy or implement projects that serve as viable models for systemic change. Visit our project case studies to learn more about our work. If you have any questions or would like to engage our services, please contact us!


Our motto is borrowed from the words of Bucky Fuller:

“ . . . to change something create a new model that makes the existing one obsolete.”

Our Philosophy

We envision a healthy, just, vibrant planet, where ecosystems and cultures thrive and humans live into their creative potential. Our mission is to support cultural transformation toward an equitable and sustainable world through groundbreaking tools, programs and campaigns that cause systemic change. We are highly selective in choosing our clients, only working with government agencies, NGOs and enterprises that align with our values. If you are interested in working with us, contact us and we would be happy to discuss how we can help you.

Our Services

  • Strategy
  • Design Facilitation
  • Market Research
  • Campaign Management
  • Creative Branding
  • Graphic Design
  • Data visualization and Cartography
  • Content Production and Distribution
  • Web Design and Development
  • Database Design and Development

Our Clients






Latest Blog Posts

Six charts that illustrate the divide between rural and urban America

The divide is in the data. American Community Survey (ACS) 2011-2015 5 year estimates, Table S1810, CC BY Brian Thiede, Pennsylvania State University; Lillie Greiman, The University of Montana; Stephan Weiler, Colorado State University; Steven C. Beda, University of Oregon, and Tessa Conroy, University of Wisconsin-Madison Editor’s note: We’ve all heard of the great divide […]

Marketing as Design Thinking?

Why yes, of course! How many times have you seen an ad that simply “misses the mark” or a promotion for a new product that flops? I bet that you don’t even notice it anymore it has happened so often. But why does it happen? Why are millions poured into an industry that really isn’t […]