Latest Blog Posts
Six charts that illustrate the divide between rural and urban America
The divide is in the data. American Community Survey (ACS) 2011-2015 5 year estimates, Table S1810, CC BY Brian Thiede, Pennsylvania State University; Lillie Greiman, The University of Montana; Stephan Weiler, Colorado State University; Steven C. Beda, University of Oregon, and Tessa Conroy, University of Wisconsin-Madison Editor’s note: We’ve all heard of the great divide […]
Marketing as Design Thinking?
Why yes, of course! How many times have you seen an ad that simply “misses the mark” or a promotion for a new product that flops? I bet that you don’t even notice it anymore it has happened so often. But why does it happen? Why are millions poured into an industry that really isn’t […]