Why Culture is Key to Good Marketing

Company (and organizational) culture is one of the most critical elements of marketing today because employees are not only brand ambassadors, but also the key to driving innovation and performance. Zappos (11th on greatplacestowork.com) is a good example of a corporation that has succeeded partially due to its corporate culture. Zappos is well known for its highly touted10 core values (found here: https://about.zappos.com/our-unique-culture/zappos-core-values).
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