Mid-Course Correction, Reflecting on Ray Anderson

As I explore ideas and models for my next venture, I decided to re-read Ray Anderson’s book, Mid-Course Correction. The first time I read it, I was inspired. But now I truly see how visionary he was.

When I first read Mid-Course Correction, I was excited to see that Ray Anderson was setting an example for sustainable business. As I read his words “This really cannot go on indefinitely . . . my company’s technologies and those of every other company I know of anywhere, in their present forms, are plundering the earth,” I thought to my self: “he got it.” Anderson not only understood Hawken’s message in Ecology of Commerce, but he absorbed it, taking action on it and calling others towards action as well. Interface is a great example of a company taking leadership in sustainability in an obviously non-sustainable industry.
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