Green-Ideas operates as a collective, meaning that we operate with an equitable and non-hierarchical organizational structure. Green-Ideas’ work is performed by members of the collective, who act as self-directing independent agents. We organize teams on a project-by-project basis, with rotating leads who act as project manager, taking responsibility to ensure the highest quality possible and seeing a project from inception to completion. The success of our projects and quality of our work are testaments to our unique operating structure.
Strategy, Systems Analysis, UX Design and Development
Amber is a philosopher-inventor-ecogeek with a passion for ethical finance and a mission to create a thriving future for everyone. She has nearly 15 years of experience in sustainability marketing, systems design and sustainable development. As the principal of Green-Ideas, Amber has worked with clients such as the City of San Francisco, Autodesk and ChicoBag on strategic sustainability marketing and sustainable behavior change campaigns. Amber has co-authored two feasibility studies focusing on local economic development: 1) A regional textile mill with Fibershed and 2) A localized farm to retail supply chain for the Food Commons. Amber is the co-founder of three ventures: Fabripod LLC, a modern-design home furnishing manufacturer; California Cloth, a sustainable textile line; and Open Tree Map, an open source project. She has an MBA in Sustainable Management from Presidio Graduate School and a BA in International Studies with a focus on Economic Development and Women’s Studies from the University of Oregon.
Fun Facts: In her spare time, Amber makes textile art and volunteers her time to educate women about money scams, writing about women, money and spirituality on the Green-Ideas blog.
Design – InkëDesign
Inke A. Noël
Armed with a business degree from Skidmore College, Inke Noël, founder and principal of InkëDesign, arrived in San Francisco in 1999, and decided to tap back into her creative side. With over 14 years of professional experience she knows how to make a brand stronger by reaching it’s target audience. Her clean and functional aesthetic has satisfied clients that range from independent artists and small businesses to the San Francisco Recreation & Parks Department where she has been responsible for the entire rebranding since 2010. She enjoys the collaborative process and proudly executes new visions as a team. This can only be done after understanding the brand, the vision, the mission, and the client’s goals while spending time with not only with the client, but also the client base and other collaborators.
Fun Facts: Native German Speaker, former Nationals Winning Div III Tennis champ, All-American & Skidmore College Tennis Hall of Fame Inductee
A serial entrepreneur, with a masters in P.E. and Biology plus a masters in Education all earned in Germany, Peter brings a clear perspective to the whole message of your company and has a keen ability to synthesize your ideas and visions into new designs and innovative concepts. His creative mind never stops, so he’s also working with Further by Design (https://furtherbydesign.com) to develop a new kind of “city challenge”, as well as running his own business, TeacherBus (https://teacherbus.com), which takes 4000 kids out to nature programs and on field trips. He also provides transportation for private parties and corporate events in the bay area with his biodiesel and solar powered fleet. Peter brought public viewing events to San Francisco in 2006 and was essential in co-producing the successful World Cup Soccer Screenings in 2010 and 2011, as well as the Olympics in 2012 in front of Civic Center with the San Francisco Recreation & Parks Department.
Fun Facts: Native German Speaker, fluent in Spanish, avid surfer and once 26th in the world of Pro Windsurfing.
Creative Messaging and Film Production
Louis strives to look at the world as it truly is, while also envisioning it as it could be. It is with this commitment to exposing truth and his vision for a positive future—often accompanied by a healthy dose of humor—that Louis approaches some of the most difficult issues facing the world today. He is a storyteller, strategist and trained filmmaker; since co-founding Free Range in 1999, he has created some of the most successful online cause-marketing campaigns of all time. His work for clients like Amnesty International, The Organic Trade Association, Patagonia and Greenpeace has been featured in The New York Times, USA Today, The Washington Post, CNN, FOX News, NPR, Smithsonian Cooper-Hewitt Design Museum, The Colbert Report, and in Fast Company Magazine, which named him one of the 50 most influential social innovators of 2007. As the director and co-writer of over 100 short animated and live action films, including viral hits, The Meatrix (2003), Grocery Store Wars (2005) and The Story of Stuff Series (2007 – ongoing), Louis’ work has garnered top honors at dozens of film and media festivals worldwide, including, South By Southwest, Media That Matters, The Holland Animation Festival, The Webby Awards, and The Environmental Media Awards.
Fun Facts: His passion for exploring “the world as it could be” has led him to study Taoist philosophy, “flow” psychology, Aikido, and the design science of “permaculture”, which he practices at the ecovillage he co-founded in Costa Rica and at his home in California.
Photography & Video
Adam is a creator and editor of moving and still images. Born in Bristol, England now living in the Bay Area – Adam has worked in the film, television and web industries since 1999. An industry leader, Adam has worked on over 500 short form documentaries in the past 5 years, including films for Microsoft, Cisco, Audi, and Bonno’s charity (RED). Adam has worked with production companies including Aardman Animations, the BBC and Current TV. His client list includes Microsoft, Cisco, Audi, Target, Bonno and Red charity.
Fun Facts: Adam also works as a freelance stills photographer, specializing in ocean-related photography. His photographs have been published by magazines including National Geographic, The Surfers Journal, Surfer and Surfing.
Writing and Copy Editing
Kaelin is a creative thinker with a knack for details. For the past ten years, Kaelin has been a freelance writer and copyeditor. While she is known for being a stickler about grammar, she has a passion for working with small businesses and seeing them succeed. Kaelin has a degree in Journalism and Advertising from The University of Oregon.
Fun Facts: Kaelin raises chickens and loves to travel. She spends a month every year living San Carlos, Mexico with her young family and speaks Spanish fluently.